You Know Exactly How To Grow Your Business Online…
Great sales copy? Check.
A variety of products available? Check.
Now all you need is a steady flow of potential clients in your marketing funnel.
Sounds easy, doesn’t it? The truth is, however, marketing is the one thing that holds results-driven professionals just like you, back from success. Even worse if marketing or business coaching is the thing you do for other people ( I know I have been there many times!!).
Maybe you don’t know where to begin, or perhaps you’re afraid of putting yourself out there, or maybe consistency is your biggest problem.
Whatever the case, if you want to grow your business, you must master marketing. Start with these proven strategies, and you’ll be well on your way to coaching stardom.
Nail Your BRAND & MESSAGE.
Here’s the single most important part of any marketing plan—and one of the most difficult to pin down. BUT It’s more than just a logo and the colours on your site. It’s not about your font choices or your “voice.” But it IS about all of those things and more.
Branding encompasses everything from who you are to who your ideal client is.
A solid brand will instantly identify you no matter where you are. The way you write and speak and the language you use will resonate only with your ideal client. Your personal style will shine through, and make it impossible for anyone to mistake your content, graphics, ads and other materials for anyone else’s. And your message? Well, that’s a whole blog in itself!
Host Free LIVE Webinars
Before a potential client becomes a paying customer, they must “know, like and trust” you. There are lots of ways to get there (solid branding helps) but one of the fastest is by creating and hosting free live webinars.
These training-focused events help you show off your skills with real, actionable content. Attendees will know in just a short time that you really do know what you’re talking about, and they’ll want to learn more from you.
Not only that, but live webinars give you the opportunity to show off your authentic personality, too.
Make Good Use of Paid Traffic
How will you entice people to register for your event? Through your website and your email marketing, of course, but those are people who already know you. If you’re looking to grow your reach, then it’s time to break into paid advertising.
Facebook is one of the easiest and most cost-effective advertising networks. Not only does it have incredible reach (nearly everyone has a Facebook account) but it also allows you to narrowly target your market, so you can reach your perfect customer.
Add a retargeting component, and you’ll find that paid traffic is really quite cost-effective (especially if you use our new “value video strategy” which can build your audience extremely effectively)
You don’t have to have a degree in marketing to be highly successful online, but you do have to take steps to get in front of your audience. Start with the basics, and build from there, and soon your business will be growing in the right direction to hit your goals.
P.S. If you would like to find out what steps you need to be taking right now, book a quick informal call with me by clicking the link below. Nothing for sale on this call, just good advice and a step in right direction.