Everywhere I look these days whether it’s Linkedin, Facebook or in fact almost all the social media platforms, there is a huge amount of marketing hype around how to attract High Paying Clients.
Not to put too fine a point on it, I think that’s a load of codswallop and is only said to hook in those individuals who are at a certain stage of their business.
The stage where they think that if someone pays you a lot of money that it will be the answer to their business challenges.
Now do not get me wrong.
Of course, we want to work with clients who value us enough to give the exchange of money at the right level for the transformation we get them.
Whether that is through our coaching or consultancy work or supplying them with our products and services.
However, I feel the danger is educating people to believe that High Paying Clients are the be all and end all.
What we need is HIGH-VALUE clients instead.
Let me give you an example.
Last year I had a client who paid me a substantial amount of money for a just a few days work. “Result” I hear you say! Well, yes, and no.
You see, this client was for sure High Paying. However, at the end of our few days together, this client was no further forward. She took no action as a result of my consultancy.
No action equals no change in results.
The client went on to engage two further marketing consultants both of whom gave the fundamentals of exactly the marketing strategy that I had suggested.
Again the client took no action. Yet another consultant was engaged and yes, you guessed it.
You see that High Paying client was looking for a different answer to the same problem, however, no amount of money will give her that.
So where does that leave me? A client who paid me well but with no results to show for it, no lovely case study in my portfolio and no future recommendations from her. That doesn’t equate to a good result for either of us.
In my opinion, the real nirvana of business – High-Value clients.
- They pay you what you are worth and are happy to do so.
- They know if they work the plan, the plan will work for them.
- They go on a magic bullet and information overload diet while working with you.
- They get results, they buy from you again and again and shout about you whenever possible.
I’m very lucky. I have now built up a lovely core group of High-Value clients. Guess what? Their businesses are soaring and I receive recurring income, month in and month out, from them and those they refer to me.
So, ask yourself today, which one would you prefer?
P.S. If you would like to talk this through, where we could move your marketing from chasing unicorns, I mean High Paying clients to attract High-Value clients, just click the link below and we can book in a Free 20 Minute Fast Track call.