I think we can all agree there is no shortage of information out there.
In fact, the majority of us are on information overload to such a degree, they now say our attention span is between 3-8 seconds which is less than a goldfish.
Now I don’t know about you but that concerns me deeply.
Therefore we are no longer competing to get those who do not know us to buy but merely to get their attention in the first place.
The white noise of the internet is drowning us and unless we take drastic action we will become just one more casualty of the Attention Deficit that is plaguing business right now.
Follow My Golden Rules
It’s never been truer than to grow your business this year, you are going to have to implement my Golden Rules of Marketing ( and by the way, these rules were not meant to be broken)
Get in front of the right audience
Build Your Credibility and Visibility Consistently
Differentiate yourself from the crowd as THE BEST solution to your target markets problems.
Holistic Centre Talk January 2018
Just recently I did a talk with a small group of therapists and coaches at my local Holistic Centre.
I explained to them what potential buyers now are looking for which is, not just to feel heard, valued and cared for ( your competitors have woken up to this and are saying that’s exactly what they do for them too whether it’s true or not) but something way beyond that.
They want to feel understood.
They want to know that they can have a relationship with you even at the most basic or distant level or quite frankly, they are NOT going to invest any time finding out more about you or what you offer.
We have to be more sophisticated in our approach, our messaging and our way of presenting to these prospects to illustrate we really do understand them and are able to help them solve their problems.
However, that doesn’t mean we throw the baby out with the bathwater. We still need to address my Marketing Golden Rules and one of the best ways to do all three is to write your own high-value EBook.
Adding Value will never go out of date.
I have put together essential key marketing points that you need to know before creating your own.
If you would like a copy of my Ultimate Ebook Cheat Sheet (and Bonus Video training of my talk I did to the group) just either click the link or image below and it will be winging its way to you toot suite!Let me know how it goes.
Don’t be a stranger! I would love to know how you get on with the Cheat Sheet and the short video I have included for you to show how best to use it in your business today.
Hit reply or give me a comment below!
P.S. I love it when you like, share or comment on my blogs 🙂